Why attend the EHFF20 virtual event
EHFF 2020 will be hosted on the 30th of September as a hybrid event, meaning our speakers will be on-site with a small audience of industry representatives from around Europe but will also be live-streamed. The conference focusses on the impact of C19 on the fitness industry with high-level speakers and highly relevant presentations. The programme includes a talk by trend watcher and futurologist Magnus Lindkvist, results from the Covid-19 Impact Study, a presentation on the rise of tech-based industry newcomers due to C19 and shows how EuropeActive's new mission and vision are now more relevant than ever.
Representatives from key operators will share their thoughts on the situation and help us to answer the question - which also the theme of the event - Where do we go from here?
A full one day programme
EHFF offers a full one day online programme including speaker sessions, several interactive presentations, a panel session, live Q&A’s and a few suprises.
Join us online...
Register your place now for the hybrid EHFF...
PROGRAMME OF EVENTS
Please find the draft programme of events for the 2020 European Health & Fitness Forum (EHFF).
Note, this may be subject to change.
Trendspotter and Futurologist
Magnus Lindkvist is a trendspotting futurologist and author who weaves together important current trends to forecast what life, society and business might look like in the future.
Most-known for his exciting presentations, Magnus is also an author, with his book ‘Everything We Know is Wrong’ as one of the bestsellers. He is driven by a relentless curiosity about our mental space where the outside world collides with the human brain.
The Swedish futurologist weaves together the worlds of quantitative insights with the imaginative storytelling of Hollywood, with his MSc in Business and Economics and a UCLA degree in film production. He believes that when thinking of the future we should strive to surround ourselves with as many strange, conflicting ideas that we can in order to immerse ourselves in future possibilities and possible futures. Magnus himself calls his talks ‘intellectual acupuncture’.
EuropeActive Ambassador, co-founder EuropeActive, The Netherlands
Herman is an international executive armed with 45 years of experience in managing international businesses, twenty-five of which have been in the fitness industry. His career spans a wide range of multinational companies: Quaker Oats, Akzo-Organon, Sheaffer Pen, Prince/Bennetton Sportsgroup and Brunswick/Life Fitness, where his last position was Executive Vice President for Global Marketing, Sales and Service. In 2001 he launched his own company; Global GrOwth Partners, through which Herman is involved with several companies in- and outside the fitness sector as a board member, advisor or investor. In 2007 Herman co-founded EuropeActive in Brussels and became the first Executive Director. Herman served on the Board of EuropeActive from 2013-2020, and is still involved with events and market research as an Ambassador. He is also co-editor of many EuropeActive books and publications
Financial Advisory, Partner Deloitte
Karsten is a Financial Advisory Partner with Deloitte in Germany and focus on M&A transaction services for various Corporate and Private Equity clients since 1999. Karsten leads the consumer business and private equity sector for Deloitte in Germany and is part of the global leadership team in these industries. Karsten has advised on numerous transactions and strategy processes in the health & fitness sector over the last two decades and is the co-author of the German and European Health & Fitness Market Report.
Utku is a Partner at 4global and as the Director of Sport Intelligence, he leads the delivery of major participation, data strategy and digital transformation projects in sports and physical activity sector in the UK, Europe, Middle East, Australia and Latin America. With a strong background in programme management, Utku oversees the design, implementation, monitoring and evaluation of insight-led strategies and digital solutions for high profile clients such as Sport England, ukactive, national governing bodies, local authorities and facility operators to get more people more active more often.
David has been President of EuropeActive since the spring of 2020, after a brief stand-in as Executive Directo. He has spent his whole career in the leisure, health and fitness industry and is known for his many successes in senior-level roles including Bladerunner, Leisure Connection, CIMSPA and ukactive. In January, David joined the Myzone team as CEO of the EMEA region to help drive European expansion.
CEO , FitTech Company
Natalia Karbasova is founder of FitTech Summit and CEO of FitTech Company. Previously, Natalia was with Hubert Burda Media, one of Europe’s largest media companies, for 9 years. She worked as personal assistant to the company owner and one of Germany’s top billionaires, Dr. Hubert Burda, looking into global digital trends.
Later on, as Burda’s Creative Evangelist, she successfully launched several innovation initiatives like hackathons, rapid prototyping labs, pitch competitions and startup conferences. She founded the FitTech Summit while still at Burda and spun it off 2020 to run it as an independent company. She has been into track-and-field athletics for 8 years and is a certified fitness coach.
CEO PureGym Group
Humphrey joined PureGym as CEO in 2015 and has been a EuropeActive Board member since 2017. He joined PureGym when there were 80 sites and has overseen growth to over 250 sites in the UK and now over 500 sites with the acquisition of Fitness World in 2019. Before he started at the biggest fitness chain in the UK, he was CEO of Wiggle, the World’s largest specialist online cycling goods retailer which he expanded from a UK base to being a business that sold products to 95 countries from 11 international websites and operated in 9 languages. Earlier in his career Humphrey was the Director at Trinity Mirror, the UK’s largest newspaper publisher where amongst other things he was responsible for managing the Racing Post, investments in new media, and overseeing redevelopment of the printing network. He was also a Partner at strategy consulting firm McKinsey & Company, where he was the UK leader of the Media and Corporate Finance service teams. Humphrey remains a keen sportsman and has completed both marathon and Ironman distance triathlon events in the last few years.
Cecilie Elde is CFO of SATS Group, which through the brands SATS, ELIXIA, Fresh Fitness, and HiYoga represents the leading provider of fitness and training services in the Nordics, with 250 clubs, more than 10,000 employees and 700,000 members. Cecilie has over 15 years of experience in the fitness industry, holding several positions within finance since joining SATS in 2002. In 2013 she decided to pursue an opportunity in Telecom, heading Commercial Excellence and Business Control in Telia Norway, but returned to SATS in 2016. Cecilie has also worked as a fitness instructor in SATS, and viewing the business from different perspectives has given her valuable insights and operational knowledge, which have proved important for delivering on SATS strategy. By following the industry for almost 20 years she has internalized unique knowledge about the development of the rapidly expanding fitness industry in the Nordics.
CEO, Anytime Fitness Germany
For almost 10 years, Stefan was Managing Director of Fitness First Germany and responsible for the realignment and restructuring of business units at leading companies such as Bertelsmann, Deutsche Bahn and the TUI Group in leading positions in Germany and abroad. For Stefan, fitness and health are not just important for one's own well-being. His experience is that healthy employees are an increasingly important key to business success. With his leadership and management skills as well as his business successes in the fitness and healthcare market, Stefan is keen to establish Anytime Fitness, the largest franchise fitness chain in the world, as a major health brand on the German market.
CEO, Basic-Fit International
Rene Moos (born 1963, Dutch) is Basic-Fit’s CEO. As a former professional tennis player who opened his first fitness club in 1984, he has over 30 years of sector experience. In 1984 Rene co-founded HealthCity, a premium health and fitness club operator, and was appointed CEO. In 2010 HealthCity acquired 28 Basic-Fit clubs and Rene decided to separate HealthCity and Basic-Fit in 2013. He had expanded the Basic-Fit club portfolio from the initial 28 clubs to more than 750 clubs by the end of 2019. Rene studied at the University of Tennessee in Knoxville, Tennessee, USA.
EuropeActive Board Member
Ethics and Strategy Committee
Jennifer is a C’Merican (you read that right- a North American Hybrid) who, after living ten years in the Netherlands is officially Dutch. She is the International Retention Manager for Basic-Fit by day and is a EuropeActive Board member for many of the hours in between. Twentyish years ago, she started her career as one of the (then) few female Personal Trainers and was able to turn her passion into a career by leading 2 of the Canadian market’s largest PT Departments: Bally Total Fitness and GoodLife Fitness before convincing René Moos to make his best hiring decision ever in 2011. Since then, Jennifer led the Product Team at HealthCity and Basic-Fit before setting her sights on Member Retention two years ago. In her spare time, (what’s that?) she passionately contributes to the growth of our sector. She is an EuropeActive Board Member, International Ambassador for WIFA (Women in Fitness Association), co-creator of the WIFA WOMENtor Leadership program, a CEN workgroup member for our branch’s Health and Safety Standard and Basic-Fit Headquarter’s Workout Cheerleader. She derives her energy by fulfilling her purpose: Connecting us with our strength and magic so that there’s no such thing as impossible!