Introducing the theme for the 2020 European Health & Fitness Forum

30th September 2020

Cologne Germany

09:00 – 22:30

If you already booked a ticket for the postponed event it will remain valid for the new date

Why attend EHFF20

A full one day programme

EHFF offers a full one day programme including speaker sessions, several interactive presentations, a panel session, live Q&A’s and a few suprises.

World renowned speakers

Be inspired and influenced by our worldwide speaker programme. Further details to follow. Please make sure to follow our social media channels.

2 day pass for the FIBO International Trade Show

Including entry to the FIBO International Trade Show (Thursday/Friday), valued at € 178.

European Health & Fitness Market Report

Delegates may purchase the latest Deloitte market report at an exclusive discounted rate, a cooperation between Deloitte and EuropeActive.

Networking Dinner

Join the other delegates for our annual networking dinner at Rheinterrassen Köln. Eat, drink and chat about the days events whilst enjoying panoramic views of Cologne.

'Horizon 2030- The future of the health & fitness sector'

Receive a 'free' copy of EuropeActive's latest publication.

EuropeActive Knowledge Center

The team from BlackBox Publishers will be with us to offer delegates the latest discounted publications.

Networking Lunch

Join other delegates over lunch and discuss the morning's events.

What people are saying about EHFF

Watch our promo video and find out why EHFF is the 'not to be missed' event of the year.

Avoid Dissapointment...

EHFF sells out every year so register your place now and take advantage of the 'early bird' rate.


Please find the draft programme of events for the 2020 European Health & Fitness Forum (EHFF).

Note, this may be subject to change.

Confirmed Speakers

Keynote Speaker

Magnus Lindkvist

Trendspotter and Futurologist

Magnus Lindkvist is a trendspotting futurologist and author who weaves together important current trends to forecast what life, society and business might look like in the future.

Most-known for his exciting presentations, Magnus is also an author, with his book ‘Everything We Know is Wrong’ as one of the bestsellers. He is driven by a relentless curiosity about our mental space where the outside world collides with the human brain.

The Swedish futurologist weaves together the worlds of quantitative insights with the imaginative storytelling of Hollywood, with his MSc in Business and Economics and a UCLA degree in film production. He believes that when thinking of the future we should strive to surround ourselves with as many strange, conflicting ideas that we can in order to immerse ourselves in future possibilities and possible futures. Magnus himself calls his talks ‘intellectual acupuncture’.


Herman Rutgers
Board member, co-founder EuropeActive, The Netherlands

Herman is an international executive armed with 45 years of experience in managing international businesses, twenty-five of which have been in the fitness industry. His career spans a wide range of multinational companies: Quaker Oats, Akzo-Organon, Sheaffer Pen, Prince/Bennetton Sportsgroup and Brunswick/Life Fitness, where his last position was Executive Vice President for Global Marketing, Sales and Service. In 2001 he launched his own company; Global GrOwth Partners, through which Herman is involved with several companies in- and outside the fitness sector as a board member, advisor or investor. In 2007 Herman co-founded EuropeActive in Brussels and became the first Executive Director. He has served on the Board of EuropeActive since 2013, where he is involved with events and market research and serves as co-editor of many EuropeActive books and publications.


Emma Barry
Presenter, USA

Emma is a global fitness authority who consults to the fastest-growing and most innovative segments in the sector; budget clubs, boutique studios, digital workouts and fit-tech start-ups. A founding member of fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently consulting to the fastest-growing value-based chain in Europe; Basic-Fit, Emma has inhaled senior roles in group fitness programming, product development, global training, people and culture. A global citizen of the world, Emma is also sought after for events and podcasts around the world, a published author and a regular contributor to international business forums, trends panels, industry publications and women's events. She serves on a number of boards and advisories within the fitness industry and delights in lighting fires under people and projects. 

The EuropeActive Team
look forward to seeing you in Cologne

30th September 2020