The European Health & Fitness Forum is EuropeActive’s main event for operators, employers, National Associations, suppliers and other key stakeholders in the fitness and wellness industry. It provides a unique opportunity to share ideas, establish long-lasting connections and enjoy a memorable one-day event surrounded by industry professionals. If that doesn't sound good to you, here are 10 more reasons why you should attend this year’s EHFF:

1. EHFF as you’ve never seen it before

The 2020 edition of the European Health and Fitness Forum promises to be the best one ever. With a new location, an innovative and interactive conference format and the theme being ‘HELLO from 2030’, EHFF will be a different experience all together.

2. One price, 3 events

When you register for EHFF, you do not only gain access to the full-day conference - which has a networking reception, lunch and breaks by itself – but are also welcome to join the networking cocktail and dinner reception in the evening. But that’s not all: entry to EHFF includes a two-day pass to the FIBO International Trade Show, including entry on the first visitor day (Thursday). It’s a 3 for 1 deal!

3. A peek into the future of fitness

IT, ‘tech’ and Big Data will be the influencers of the next decade. The 2020 edition gathers experts, including a world-renowned trend spotter and futurologist, to understand and ‘help see’ what the future is going to look like – and how this will affect our fitness industry. Prepare for future changes and think with us about the global challenges the world will face in 2030.

4. The sector’s premier networking event

The wide variety of fitness representatives attending EHFF - operators, suppliers, representatives from National Fitness Associations and country registers, policy makers, training providers - will give you the chance to interact and discuss about fitness-related topics with successful and smart professionals in an inspirational environment. EHFF 2020 has 5 (!) different networking breaks, including an amazing networking dinner at Rheinterassen restaurant, overlooking the river Rhine.

5. Your source of inspiration and information

The European Health and Fitness Forum seeks to inspire participants’ growth in the sector, helping them all to understand the importance of being updated on the latest trends and news to succeed in the fitness industry. Meet-up with new acquaintances and see what’s new in the days following EHFF at the FIBO halls. We aim for you to go back to the office with a notebook filled with "to do’s” and “to meet again”.

6. Thought-provoking presentations and debates led by world renowned presenters

The programme itself is an invitation to enjoy and learn from keynote speakers and notable figures from both inside and outside the fitness sector who will share their expertise and knowledge in our captivating one-day event. Make sure to follow us on our social media to stay in the loop, as we will reveal the full programme soon.

7. Official launch of the newest European Fitness Market Report

EuropeActive’s ninth joint publication with Deloitte represents our effort to further strengthen our position as knowledge centre for the European health and fitness sector by providing reliable and sound market data. This remarkable piece of work, that summarizes market statistics for the calendar year 2019, will be presented by Karsten Hollasch from Deloitte at EHFF 2020. As a delegate, you will be able to purchase the report at a discounted rate.

8. Free copy of the latest EuropeActive publication

EuropeActive’s yearly publication with plenty of stimulating ideas and practical tips for operators will be officially presented during EHFF. The 2020 edition, titled ‘Horizon 2030 – the Future of the Health and Fitness Sector’ is an essential tool of growing your business in an increasingly competitive market and whilst times are changing. Where EHFF 2020 is ‘just’ one day, with this book you can literally take this year’s topic home, as it’s our goal to make a long-lasting impact.

9. FIBO Innovation & Trend Award 2020

The most important European award for the fitness, wellness and health industry will be presented during EHFF in the categories of Digital Fitness, Health & Prevention, Healthy Nutrition, Lifestyle, Life-Balance & Wellness, Ecology & Sustainability, Performance and Start-up. A great occasion to enjoy fitness companies’ developments and gain some inspiration from the newest fitness entrepreneurs. 

10. Buy EuropeActive publications at a discounted fee

We have a great deal of interesting content to offer to you, as a professional from the fitness industry. All of it can be found in our online Knowledge Centre, but nothing beats seeing and browsing through the books, soft-cover magazine-books and publications. With the help of our partner BlackBox Publishers EHFF offers you this chance – and even lets you buy them for an outstanding 2 for 1 deal!

And bonus point: you help us in protecting and promoting the fitness sector

Last but not least, EuropeActive is the leading voice for the European fitness, exercise and physical activity sector. Our role is built on our core values and commitment, protecting and promoting the sector to get More People, More Active, More Often in Brussels, and beyond.

By registering for EHFF, you help us to achieve these goals.